At Brainwave Watch, our mission is to challenge industry norms, spark a movement that changes people’s minds and behavior, and embrace big thinkers who choose to make a “lifestyle choice” by joining or supporting our company. We’re not just a brand; we’re a force for change. Our vision is built on a foundation of values that drive every aspect of our brand personality, innovation, and mission.

The Brainwave Brand Story:

Our journey began with a vision to revolutionize the way we connect with and protect our special needs teens. In a world where technology offers unparalleled monitoring opportunities, we chose to take a different path. We believe in the power of technology to create stronger connections rather than just simple surveillance.

Our story is one of freedom, safety through connectivity, positive childhood exploration, innovation, and a commitment to fostering connections. We are a brand that thrives on collaboration, responds to challenges with innovative solutions, and turns negatives into opportunities.

Corporate Overview:

Brainwave Watch is a pioneering company at the intersection of technology and compassion. Our history is marked by a relentless pursuit of creating products that empower families and strengthen the bonds between parents and their special needs teens.

Our Values:

Freedom: We believe in giving special needs teens the freedom they deserve while ensuring their safety and well-being.

Safety through Connectivity: Our technology is designed to provide safety without stifling independence.

Positive Childhood Exploration: We encourage children to explore the world positively, with the assurance that we have their back.

Innovation: We are driven by innovation, constantly rethinking and redefining what’s possible in the field of child safety.

Connection-Oriented: Our products are designed to foster stronger connections within families.

Collaborative: We believe in working together with our Brand Ambassadors, customers, and partners to create a safer and more connected world.

Responsive: We are responsive to the needs of our customers and are always ready to address challenges and find solutions.

Brand Driver: Freedom and Safety

Our brand driver is the delicate balance between providing freedom and ensuring safety for special needs teens. We understand that parents want their children to explore and grow independently, and we’re here to make that possible while keeping them safe.

Value Proposition: Safety for Teens without Being a Helicopter Parent

Brainwave Watch offers a unique value proposition: safety for teens without the need for constant hovering or helicopter parenting. We encourage connection, not rebellion, and aim to bring families closer together rather than creating adversarial barriers.

Target Market: Parents of Special Needs Children

Our primary audience is parents who are seeking innovative solutions to ensure the safety of their special needs children while fostering a positive family environment.

Differentiator: Collaborative

What sets us apart is our collaborative approach. We believe in working together as a team, with parents, teens, and our Brand Ambassadors, to create a safer and more connected world.

Category: Child Safety, Improved Family Relations

We operate in the category of child safety, but our focus extends beyond that. We aim to improve family relations by promoting healthy communication and relationships.

Positioning Statement:

“Kids both need socializing and protection. Usually, increasing one decreases the other. Brainwave lets you increase both.”

Key Messages:

1. Children need good boundaries for safety AND the ability to explore. Most safety devices do not do this.
2. Family relations create long-term happiness and stability.
3. Build freedom and autonomy while creating a safety net.
4. Help build healthy socialization while providing a mechanism for keeping an eye on that socialization.

Elevator Pitch:

“This is the safety and connection tool for [special needs] kids, which lets families check in with each other as a team rather than as a fight.”

Key Messages for Brand Ambassadors:

• Cooperative family relations.
• Teen freedom and autonomy.
• Safety.
• State-of-the-art technology.
• Healthy socialization.

Join us in creating a safer, more connected world for special needs teens and their families. Together, we can empower change and make a positive impact.